A business needs to understand social media and have an appreciation of certain legal aspects of social media regardless of whether it employs social media on an enterprise level.
Diverse people use social media. As such, many employees will use social media. And, many more customers and consumers use social media. A business should adopt a social media perspective that protects its brand and reputation, avoids liability, and harnesses the power of social media to market its products and services.
A business - whether startup or established business, large or small - can protect its brand by carefully implementing a social media policy. For example, employees should not be permitted to speak about customers through social media. At the same time, they cannot be prevented from speaking about their employer. And, a badly drafted social media policy can - in fact - incite social media comments and bad morale. Conversely, a good social media policy can protect the business, its customers, prompte the business, and enhance employee morale.
Other strategies allow a business to restrict promotion of its brand to those who have experienced specific training. This can avoid potential infringement of third party intellectual property. establish barriers to liability for unsanctioned employee speech, and maintain a consistent marketing message.
Additionally, certain guidance on principles can enable a business to safely market its products and services.
Our team can provide some or all of this guidance on social media law to our clients. And, as we closely monitor developments, our clienst remain at the forefront of innovation - both legal and social media.